Via Yahoo Finance


WPP CEO expects recovery from second quarter next year

WPP , the world’s biggest advertising company, expects business to recover in 2021 but needs first to get through what could be a difficult six months up to the end of the first quarter, Chief Executive Mark Read said on Friday. While a COVID-19 vaccine would not be an immediate panacea, Read said a successful shot next year would show companies the likely path ahead, encouraging them to spend again. “It promises to be a good year overall, with a tough Q1 coming into a much stronger second half of the year,” he told Morgan Stanley’s Technology, Media and Telecoms conference.

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