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Gone are the days when Black Friday was a one-day affair. The big day may have come and gone, but huge discounts continue this weekend, with retailers reducing prices on some of their most sought-after items. Amazon has been a key player in the sale so far, releasing some of the best deals on televisions, headphones and smart devices throughout the week.

The online shopping giant goes all-out for Black Friday and Cyber Monday, which is hardly surprising because it is the retailer that introduced the November sales to the UK. Last year alone, customers saved over £40 million in Amazon’s Black Friday sales, and this year should be no different.

While other stores are reducing their prices this weekend, too, Amazon has a slight advantage over its competitors because, on top of selling electricals and gadgets at a discounted price, it also has its ever-popular Amazon-branded products (Echo Dots, Fire tablets, etc) on offer.

Best Amazon deals today

There are numerous Black Friday deals to choose from today, but the below are our Telegraph favourites:

Apple Airpods – was £159, now £128.99. These wireless headphones are still a huge trend, as any commuter will be able to attest. They are currently being sold at the best price on Amazon, and come with a charging case.  

Oral-B Genius 9000 CrossAction Electric Toothbrush – was £299.99, now £78.99. This round-headed toothbrush has six brushing modes and a pressure control sensor to alert you when you’re brushing too hard.

Braun Series 7 Electric Shaver – was £129.99, now £89.99.  This electric shaver from Braun is fully waterproof and has been praised for giving men a close shave and working particularly well on sensitive skin. 

LG Electronics OLED55B9PLA 55-Inch UHD 4K HDR Smart OLED TV with Freeview Play – was £1,799.99, now £1,099. Expect excellent picture quality, due to the 4K Ultra High Definition Screen, optimised with OLED features, on this smart TV, which you can connect to Alexa devices. 

While these are our favourite deals today, there are numerous other significant discounts on sought-after products at Amazon today, ranging from headphones to vacuum cleaners. For more details, please see below for our round-up of the best Amazon Black Friday 2019 deals on offer today. 

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1. Echo Dot (3rd Gen) 

Was £49.99, now £22

Echo Dot (3rd Gen) Credit: Amazon

The popular smart speaker, enabled with Alexa, runs on voice command, meaning you can ask Alexa to play music, read the news, set an alarm, control compatible smart devices and answer any burning questions. The new Echo Dot (3rd Gen) with an LED display to show the time and weather is also in the sales, with a 42 per cent discount, but will not be available until December 22. 

Buy now

2. Echo Show 8

Was £119.99, now £59.99

Echo Show 8 Credit: Amazon

The Echo Show 8 is a surprise addition to this year’s sales, given that it is a brand new model. The 8-inch HD Smart Display connects to Alexa and can play music (with a rich stereo sound), display photos, set alarms, show you the day’s news and more. Also in today’s sales, the older model of the Echo Show 5 has a 38 per cent discount, at £49.99, down from £79.99.

​Buy now

3. Apple iPad (10.2-inch)

Was £349, now £299

This 10.2-inch iPad has all the essential features for a tablet. It has a high-definition camera, connects to a keyboard and is easily transportable, as it weighs just 493g. Plus it’s screen is large enough that you can comfortably stream your favourite shows on your way to work. It is currently in the Amazon sales, as is the Apple Pencil, which allows you to transform your iPad into a blank canvas.

Buy now

4. Xbox One S 1TB Console – Star Wars Jedi: Fallen Order Bundle + Rage 2

Was £246.55, now £209.99

Xbox One S 1TB Console Star Wars Jedi Fallen Order Bundle

An ideal Christmas present for the gamer in the family, this Xbox One S console is now being sold in a bundle with a wireless controller and the new game Star Wars Jedi: Fallen Order. It’s a good deal on a great console, which Telegraph writer Tom Higgins described as a “stylish and feature-rich upgrade” which could be the home console on which games perform at their best, with no need for discs. 

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Buy now

5. Sonos One (Gen 2) smart speaker

Was £199, now £149

Sonos One (Gen 2) smart speaker Credit: Amazon

This smart speaker has an in-built Alexa, meaning you can use voice command to play your music, as well as to set alarms, check the news and have any questions answered. You can also pair it with another Sonos One speaker for a richer stereo sound. 

Buy now


6. Fire HD 10 Tablet

Was £149.99, now £94.99

Fire HD 10 Tablet Credit: Amazon

This is the newest Fire tablet from Amazon, and is up to 30 per cent faster than the previous models. It has 10 hours’ battery and a 10.1″ screen, so you can watch movies with ease on your commute. Plus, you can expect high quality picture definition, due to its 1080p Full HD display. Amazon’s other established tablet, the Kindle, is also in the sales, with the Kindle Oasis now £179.99, down from £229.99.

These older models are also in the sale:  

Buy now

7. Philips Sonicare DiamondClean Electric Toothbrush

Was £299, now £89.99

Philips Sonicare DiamondClean Electric Toothbrush Credit: Amazon

Promising to improve gum health in just two weeks, the Philips Sonicare DiamondClean electric toothbrush may be a worthwhile investment this Black Friday. Philips claim that the toothbrush will remove 10 times more plaque than a manual toothbrush and reviewers have praised the toothbrush for removing stains from their teeth and being gentle on their gums. Now, you can get this toothbrush with an impressive 70 per cent discount. 

​Buy now

8. Amazon Fire TV Stick 4K Ultra HD with Alexa Voice Remote

Was £49.99, now £29.99

Amazon Fire TV Stick 4K Ultra HD with Alexa Voice Remote Credit: Amazon

The Fire TV stick allows you to use the Alexa voice remote to play your favourite shows in Ultra High Definition. Stream your favourite shows from BBC iPlayer, Netflix, Prime Video, All 4, Disney and others (subscription fees may apply). As well as watching shows, you can use the remote to dim the lights, check the weather and stream music. 

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Buy now

9. ASUS ZenBook UX333 Full HD 13.3 Inch Laptop

Was £899.99, now £699.99 from Amazon

asus zenbook ux333 laptop deal black friday

Lightweight, quick and with an incredible 95 per cent screen to body ratio, this ASUS laptop is great value for money. Like other ZenBook models, this laptop’s performance is as impressive as its design – a special ErgoLift hinge automatically tilts the keyboard to the most comfortable typing position for all-day use, as well as improving cooling and audio performance.

Buy now

10. Sennheiser HD 599 Special Edition headphones

Was £179.99, now £89.99

Sennheiser HD 599 Special Edition headphones

This special edition of Sennheiser headphones, exclusive to Amazon, is half price in today’s sales. The headphones have been praised in reviews for their sound quality, and the noise cancellation that means you can really focus on your music. 

​Buy now

11. Elizabeth Arden Eight Hour Cream Original Set

Was £28, now £22.39

Elizabeth Arden Eight Hour Cream Original Set Credit: Amazon

Keen lovers of Elizabeth Arden should get ready to snap up this deal from Amazon. The award winning creams nourish and protect the skin and are available at a 15 per cent discount. The set includes face cream,  lip treatment and hand cream. Elsewhere on the site, Amazon is offering up to 25 per cent off Elizabeth Arden products, including the Visible Difference hydrating complex cream, which has been praised by some reviewers for making skin feel smoother and reducing the appearance of lines. 

Buy now

12. Philips Sonicare ProtectiveClean 4300 Electric Toothbrush with Travel Case, Dual Handle Pack

Was £144.97, now £99.99

Philips Sonicare ProtectiveClean 4300 Electric Toothbrush with Travel Case, Dual Handle Pack Credit: Amazon

Philips toothbrushes are being heavily discounted in the Amazon Black Friday sales this year. This set contains two toothbrushes and a travel case, with a 30 per cent discount. Philips claims this model will give you whiter teeth within seven days, compared to a manual toothbrush. It certainly has some stand-out features, including a pressure sensor to warn you when you’re brushing too hard, and an alert that tells you when you need to replace a toothbrush head. 

Buy now

13. iRobot Roomba 671 Robot Vacuum Cleaner

Was £380, now £229.99 from Amazon

 iRobot Roomba 671 Robot Vacuum Cleaner Credit: Amazon

If you hate vacuuming, this Black Friday deal might be for you. With the click of a button, this super smart vacuum can clean your whole house, moving seamlessly over different floor surfaces and even picking up pet hair with ease. It can be controlled remotely by both app and Alexa. 

Buy now

14. Pantene Pro-V 3 Months Hair Repair Treatment Set

was £28.50, now £19.89

Pantene Pro-V 3 Months Hair Repair Treatment Set 

Transform limp hair and prepare for party season with this comprehensive kit from Pantene Pro-V. Including two shampoos, a conditioner, a deep hair repair mask, hair oil and three deep conditioner ampoule shots, this set should nourish your hair for the next three months. 

Buy now

15. Bang & Olufsen Beoplay P6 Portable Bluetooth Speaker, Black

Was £279, now £190 

Bang & Olufsen Beoplay P6 Portable Bluetooth Speaker, Black

Well known for supreme sound quality, Bang & Olufsen has branched away from headphones with this nifty portable speaker. Not only does it have a gorgeous aesthetic and rich sound, but this speaker has smart features, including access to Siri and Google Assistant. The speaker runs for 16 hours before it needs charging – more than enough time to keep your guests entertained at Christmas. Today, Amazon is selling this speaker with a significant discount. Elsewhere on the site, there is also up to 30 per cent off LG sound systems, including the LG LOUDR LHB645N Home Theatre Speaker System

Buy now

16. Philips 65PUS7304/12 65-Inch 4K UHD Android Smart TV with Ambilight

was £999, now £759

Philips 65PUS7304/12 65-Inch 4K UHD Android Smart TV with Ambilight

Turn your film night into a cinematic experience with this 65-inch TV from Philips. Enjoy supreme picture quality, with the Ultra High Definition 4K screen resolution, and the rich sound of Dolby Atmos in the speakers. There’s an Ambilight behind the TV, which makes the experience even more immersive. This is also a smart TV, and is compatible with Alexa-enabled devices (including the Echo Dot). This means you can simply ask Alexa to turn up the volume, switch the channel or even dim the lights. Be warned, though: this deal will expire before midnight. 

Buy now

17. Olympus PEN E-PL9 16 MP Compact System Camera with Electric Zoom

Was £579, now £379

Olympus PEN E-PL9 16 MP Compact System Camera with Electric Zoom Credit: Amazon

This lightweight Olympus camera is ideal for travelling on the go and taking endless selfies. The easy to use bluetooth and wifi connectivity allows users to quickly upload and share images. Meanwhile, the TruePic VIII image processor and  built in class 3-Axis Image Stabilisation, helps to create clear and blur-free pictures. 

Buy now 

18. MyHeritage DNA Test Kit – Ancestry & Ethnicity Genetic Testing

Was £69, now £49

Want to find out your ancestry? This kit can trace your lineage and even help you discover relatives you never knew existed on both your maternal and paternal sides. The DNA kit is quick and easy – you simply need to take a swab from your cheek, which takes a couple of minutes, and send it off to see the results. For today only, Amazon is offering this DNA kit with a £20 discount.

Buy now

Confused about what to buy? See Telegraph Recommended for best in class product reviews and expert buyer’s guides.