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It should come as no surprise that Amazon launched its Black Friday 2019 deals a week before most retailers. Starting from last Friday, Amazon has been offering some of the best Black Friday deals on televisions, laptops, headphones and more. Today there are brand-new deals available on toothbrushes, phones, tablets and smart home devices.

As the retailer that brought the November sales to the UK from the States, Amazon goes all-out on Black Friday. Last year alone, customers saved over £40 million in Amazon’s Black Friday sales, and this year should be no different. 

Amazon is not alone in starting its Black Friday sales before the official sales date (this Friday, November 29). John Lewis and Currys PC World also launched their offers last Friday. Yet Amazon has a slight advantage because, on top of selling electricals and gadgets at a discounted price, the retailer also has Amazon-branded products (Echo Dots, Fire tablets, etc) in its sales.

Best Amazon deals today

There are numerous Black Friday deals to choose from today, but the below are the ones to especially look out for, according to The Telegraph:

LG Electronics OLED55B9PLA 55-Inch UHD 4K HDR Smart OLED TV with Freeview Play – was £1,799.99, now £1,099. Expect excellent picture quality, due to the 4K Ultra High Definition Screen, optimised with OLED features, on this smart TV, which you connect to Alexa devices. 

While these are our favourite deals today, there are numerous other significant discounts on sought-after products at Amazon today, ranging from headphones to vacuum cleaners. For more details, please see below for our round-up of the best Amazon Black Friday 2019 deals on offer today. 

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1. Echo Dot (3rd Gen) 

Was £49.99, now £22

Echo Dot (3rd Gen) Credit: Amazon

The popular smart speaker, enabled with Alexa, runs on voice command, meaning you can ask Alexa to play music, read the news, set an alarm, control compatible smart devices and answer any burning questions. The new Echo Dot (3rd Gen) with an LED display to show the time and weather is also in the sales, with a 42 per cent discount, but will not be available until December 22. 

2. Echo Show 8

Was £119.99, now £59.99

The Echo Show 8 is a surprise addition to this year’s sales, given that it is a brand new model. The 8-inch HD Smart Display connects to Alexa and can play music (with a rich stereo sound), display photos, set alarms, show you the day’s news and more. Also in today’s sales, the older model of the Echo Show 5 has a 38 per cent discount, at £49.99, down from £79.99.

​Buy now

3. Philips Sonicare DiamondClean Electric Toothbrush

Was £299, now £99

Philips Sonicare DiamondClean Electric Toothbrush

Promising to improve gum health in just two weeks, the Philips Sonicare DiamondClean electric toothbrush may be a worthwhile investment this Black Friday. Philips claim that the toothbrush will remove 10 times more plaque than a manual toothbrush and reviewers have praised the toothbrush for removing stains from their teeth and being gentle on their gums. Now, you can get this toothbrush with an impressive 67 per cent discount. 

​Buy now

4. Ring Video Doorbell Pro    

Was £229, now £149

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Ring Video Doorbell Pro   

Keep an eye on your home with the smart Ring Video Doorbell Pro, which allows you to see who’s at your door — even when you’re not in the house. The Ring Video Doorbell 2 is also in the sales, at £119, down from £179. 

​Buy now

5. Denby Imperial Blue Boxed Tableware Set, 16-piece

Was £224, now £94.99

Denby Imperial Blue Boxed Tableware Set, 16-piece

Denby tableware is instantly recognisable, and now this iconic Imperial Blue set is being sold at a 58 per cent discount. Not only will this set of plates, bowls and mugs be sure to impress around the table at Christmas, but the set is extremely versatile, and works in the dishwasher, oven, microwave and freezer. 

Buy now

6. Bose QuietComfort 35 Wireless Headphones

Was £329.95, now £249

Bose QuietComfort 35 Wireless Headphones

With advanced noise cancelling technology, these headphones will come to the rescue when you’re sitting next to that obnoxiously loud person on your commute. They may look simple, but these are actually smart headphones (enabled with Alexa and Google Assistant) so you can easily listen to music or have your burning questions answered instantly. 

​Buy now

7. Beats Studio3 Wireless Headphones – Crystal Blue

Was £299.95, now £199

Beats Studio3 Wireless Headphones – Crystal Blue

These wireless headphones certainly look the part, in a gorgeous shade of pastel blue. But there’s more to them than meets the eye. The Beats Studio3 headphones are noise-cancelling and have up to 22 hours of battery life. Reviewers have said these headphones are comfortable and convenient, and that it’s easy to take a phone call while wearing them. Elsewhere on the site, there is up to 40 per cent off headphones from Sony, Bose, Sennheiser and more. 

Buy now

8. Shark Anti-Allergen Cordless Stick Vacuum Cleaner

Was £499.99, now £298

Shark Anti-Allergen Cordless Stick Vacuum Cleaner

Beloved by cleaning influencer Mrs Hinch, the Shark vacuum has been in high demand this year. This cordless model has been designed to move over both carpets and hard floors, and to pick up any hairs left behind by our pets. It’s cordless, with an impressive 60 minute run time, and has received positive reviews for being lightweight and easy to use. It has been specifically designed for those with allergies, as its Anti-Allergen Complete Seal captures and traps 99.9 per cent of dust and allergens inside the vacuum, meaning you don’t need to breathe them in.  

​Buy now

9. Simba Hybrid Double Down Duvet

Was £145, now £94

Simba Hybrid Double Down Duvet 

Do you often get hot during the night? If so, it might be worth investing in this double down duvet from Simba. The outer casing is made from OUTLAST, a material that regulates your temperature throughout the night by absorbing and releasing heat. The duvet is supremely comfortable, too, with its 300-thread count, and filling of 90 per cent down (and 10 per cent feathers), which also makes it breathable. Now, Amazon is offering this duvet for 35 per cent off its original price. 

​Buy now

10. Philips Somneo Sleep and Wake-up Light with Relax Breath

Was £161.06, now £124.99

Philips Somneo Sleep and Wake-up Light with Relax Breath

Find it hard to drift off these days? The Philips Somneo Sleep and Wake-up Light might be able to help. The Relax Breath function helps you to wind down after a long day, and the sunset-like simulation reportedly prepares your body for sleep. In the morning, the warm hues help you to gradually wake up, and Philips claims 92 per cent of its users find it easier to wake up in the morning. 

Buy now

11. Samsung S9 and Harman-Kardon ONYX Speaker

Was £630.80, now £509

Samsung S9 and Harman-Kardon ONYX Speaker

The Samsung Galaxy S9 may have been upstaged by the newer Samsung Galaxy S10 and S10+, but it is still a flexible and state-of-the-art model. It revolutionised Samsung phone cameras, being able to adapt to different light conditions with ease (even dark restaurants). Now, Amazon is offering this phone in a bundle with a Bluetooth speaker, which is sold out elsewhere on the site. For an even bigger saving, Amazon is now selling the Samsung S8+ with the same speaker for just £329, down from £796.94.

Buy now

12. Huawei P30 128 GB

Was £699.99, now £490.02

The Huawei P30 is in Amazon’s Black Friday sales Credit: Marlene Awaad/Bloomberg

As part of Amazon’s Black Friday deals, the Huawei P30 model is being heavily discounted across the site. This model, with its high-quality OLED screen and supreme picture quality (it has a triple camera), is being sold at 30 per cent off from its original retailing price.

​Buy now

13. Apple iPhone XS – Gold 

Was £1,149, now £849

This relatively new iPhone model is a surprise entrant for Amazon’s Black Friday deals. The XS has a great quality camera, incorporating Portrait mode (where the camera focuses on the person and blurs the background, making your friend’s face look sharper), depth control (where you can adjust the background blur) and Smart HDR (a professional camera technique that creates super high quality photos). While the camera is the star feature, there’s also a 5.8-inch screen, ideal for catching up on your favourite shows on the commute, and the phone is water resistant. 

Buy now

14. Fire HD 10 Tablet

Was £149.99, now £94.99

This is the newest Fire tablet from Amazon, and is up to 30 per cent faster than the previous models. It has 10 hours’ battery and a 10.1″ screen, so you can watch movies with ease on your commute. Plus, you can expect high quality picture definition, due to its 1080p Full HD display.

The older models are also in the sale, and the Fire HD 8 is fairly similar to the new model (but with a smaller screen) so it may be worth investing there instead. The best Fire HD deals in the Amazon Black Friday sales: 

Buy now

15. Kindle Oasis (2019)    

Was £229.99, now £179.99

The Kindle Oasis is thinner and lighter than previous models, but is completely waterproof, too

The new Kindle Oasis has more high-end features that its contemporaries. Not only is it thin and waterproof, as has come to be expected from the brand, but the Oasis also has an adjustable warm light, where you can shift the screen colour from white to amber. Particularly ideal for cosying up by the fire with a good book. 

Other great Kindle offers on sale today:

Buy now

16. ASUS ZenBook UX333 Full HD 13.3 Inch Laptop

Was £899.99, now £699.99

ASUS ZenBook UX333 Full HD 13.3 Inch Laptop

Lightweight, quick and with a slick aesthetic, this model from ASUS is excellent value for money. It has a fairly large 13.3-inch screen (a matter of personal preference) yet is smaller than a piece of A4 paper. If this lightweight runaround doesn’t tickle your fancy, Amazon is offering up to 25 per cent off other models, including deals on the Microsoft Surface Pro 7 and offerings from Acer and Dell. 

Buy now

17. Apple Watch Series 4

Was £429, now £329

The newest Apple Watch model has a 30 per cent larger screen than the Series 3, and has a wide range of functions. Sure, it can track your heart rate and tell you the time, but it can also help you plan and achieve your workouts, and compete with friends. You can keep track of incoming calls and messages, and also listen to music, making it the ideal companion for any jog or (as it’s waterproof) swim.

Buy now

18. Fitbit Versa

Was £199.99, now £129.70

It’s never too late to get into fitness, and this heart rate tracker could help you get there. Amazon is currently offering 35 per cent off the Fitbit Versa, which can track your steps, workout and heart rate, as well as play music and connect to your GPS so you can better track your jog around the block. 

Buy now

19. ghd Max Styler Professional Ceramic Hair Straighteners

Was £149, now £109.99

ghd Max Styler Professional Ceramic Hair Straighteners

For years, ghd has been synonymous with hair straightening, given the high quality of their products (The Telegraph  rated a ghd styler as one of the best hair straighteners on the market). Now, the Max Styler straighteners have been given a 26 per cent discount from Amazon. The straighteners have been praised for heating up quickly and being able to straighten even the thickest and curliest of hair. Amazon is also selling the ghd Original Styler Professional Ceramic Hair Straighteners – a slightly older model, but a classic – for £81.99, down from £109.

Buy now

Confused about what to buy? See Telegraph Recommended for best in class product reviews and expert buyer’s guides.