When you’re having a conversation with someone, you might ask multiple questions in a row on the same topic. Wouldn’t it be weird if, in between every question, the person forgot what you were talking about? Well until recently, that’s kind of what would happen on Search.
Many Google searches are part of a longer series of queries, but Google didn’t always carry over the context from one query to another. Especially if that next search has multiple interpretations, the results might have felt a little off, leading you to spend more time rewriting your search until you found what you were looking for.
This year, Google Search rolled out new ways to get you to the information you want, using context from your recent activity. Thanks to our newest language understanding capabilities, it’s now easier for you to get to a more specific, on-topic search, navigate a topic you’re interested in and find additional information relevant to that topic. Let’s check out how this improved understanding can help around this time of year.