When Taylor Swift called on her legion of die-hard fans (the “Swifties”, as they’re known) to pressure music manager Scott “Scooter” Braun into letting her perform a medley of hits from throughout her career at the American Music Awards on Sunday, she apparently opened up Pandora’s Box.
Because Swift’s ride-or-die fans have apparently been peppering Braun and his family with death threats, prompting Braun to break his six-month silence on the feud to plead with Swift to call off her dogs.
In an Instagram post on Friday, Braun accused Swift of putting his wife and children in danger.
Here’s a couple of snippets from the text:
“This morning I spoke out publicly for the first time saying I wouldn’t participate in a social media war. However, I came home tonight to find my wife had received a phone call threatening the safety of our children, as well as other threats seen above,” Braun, 38, wrote. “I won’t go in to the details of this past week. I have been at a loss. Thinking of my wife and children, my team and their families, I have gone through a range of emotions on how to deal with this.”
“It is important that you understand that your words carry a tremendous amount of weight,” Braun said. “Your message can be interpreted by some in different ways.”
According to the New York Daily News, one of the threats sent to Braun’s family read: “Hi, why do you just die with your children??? I will buy a gun [tomorrow] and [then] shoot you [all in] the head.”
Braun told the Daily News that he contacted Swift via her attorney to complain about the threats four days ago, but has yet to hear back. But even before the threats, Braun said he’d tried to contact Swift several times to try and quash the beef, but has had “no luck.”
Swift and Braun have been feuding for years, but the long-time music manager’s decision to buy the rights to Swift’s back catalogue as part of a deal to buy her old record label earlier this year reignited their feud, and ratcheted it up to absurd new heights.
On June 30, Braun’s Ithaca Holdings acquired Swift’s old record label, Big Machine Records, along with Taylor Swift’s six-album catalog in a $300 million deal that was financed (as we’ve mentioned) by private equity firm Carlyle Group.
Since the deal, there’s been a lot of “he said, she said”-type drama between Swift, Braun and Big Machine founder Scott Borchetta, who helped launch Swift’s career as a country darling in Nashville.
Since her post earlier this week accusing Braun and Borchetta of trying to stop her from performing a medley of her hits at the AMA Sunday night, Swift clarified a few days later that the two had apparently changed their minds, and that Swift would be allowed to perform the songs.