New predictive capabilities in Google Analytics
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New predictive capabilities in Google Analytics

Via Google Blog Google Analytics helps you measure the actions people take across your app and website. By applying Google’s machine learning models, Analytics can analyze your data and predict future actions people may take. Today we are introducing two new predictive metrics to App + Web properties. The first is Purchase Probability, which predicts...

Here’s to you: 15 years of Google Earth stories
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Here’s to you: 15 years of Google Earth stories

Via Google Blog We’ve always said that if Google Maps is about finding your way, Google Earth is about getting lost. With Google Earth, you can see our planet like an astronaut from space, then travel anywhere on it in seconds with a click or tap. Even after an entire afternoon exploring cities, landscapes and...

Essential Google Maps tricks for your next road trip
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Essential Google Maps tricks for your next road trip

Via Google Blog Scroll through Denise Barlock’s public Google Maps profile and you’ll notice one thing: Denise is always on the road and she leaves a trail of reviews and photos in her wake. As of today, Denise has posted more than 1,000 reviews across 35 states and two countries. Along the way, she has...

Meet your marketing objectives with helpful tools and automation
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Meet your marketing objectives with helpful tools and automation

Via Google Blog Optimizing campaigns in real time These days, marketers have to deliver on performance while dealing with limited time and resources. Smart Bidding is key to helping you balance these constraints; it can help you automatically drive more performance out of every dollar you spend while freeing up time. Over the last few...

Grillin’ it: Barbecue trends and family recipes
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Grillin’ it: Barbecue trends and family recipes

Via Google Blog And if you head to Search and look up “Fourth of July”, you’ll find Cameos from chefs like Alice Randall and Mary Ann Esposito spilling their BBQ secrets and recipes. (During your search, you may find more than culinary advice; check out the homepage for a sparkling new Doodle and Search results…and...

Stadia Savepoint: June updates
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Stadia Savepoint: June updates

Via Google Blog With June coming to an end, it’s time for another update in our Stadia Savepoint series. Here are the updates we’ve made this month to the Stadia platform: Touch controls on mobile Access touch controls within any game on your mobile device when a controller is not already connected. Expanded OnePlus compatibility...

A new way to save this summer with Nest thermostats
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A new way to save this summer with Nest thermostats

Via Google Blog Warm evenings, backyard barbeques and sticky watermelon fingers mean two things for my family: Summer is finally here and the air conditioning is running. As the days get longer and temperatures rise, so does my energy bill.  Thankfully, Nest thermostats can help me save energy automatically. As of today, we’re announcing our...

Understand how COVID-19 is impacting your community
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Understand how COVID-19 is impacting your community

Via Google Blog With people increasingly seeking out local news to understand COVID-19 in their community, we’ve seen a significant uptick in people tuning into local radio on Google Assistant. To listen, just ask for your local station by its channel name or frequency on any Assistant-enabled device—say something like “Hey Google, play 1010 WINS”...

A redesigned Google Photos, built for your life’s memories
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A redesigned Google Photos, built for your life’s memories

Via Google Blog Five years ago, we noticed that people were struggling to manage their photos and videos—there wasn’t a place to keep them all, storage was disorganized, and it was hard to find specific photos. We designed Google Photos to solve these problems and since then more than one billion people use the app...

Now sending: Business Messages via Google Maps and Search
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Now sending: Business Messages via Google Maps and Search

Via Google Blog People develop loyalty to the brands that make it easy to purchase products and services and connect with their customer support. Google has built digital tools to help brands do this, including the ability to message customers through Google Maps and Search, via Google My Business. Messaging has become such a valuable...

6 ways you can support local businesses with Google Maps
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6 ways you can support local businesses with Google Maps

Via Google Blog 4. Buy a gift card or leave a donation If you have the means, purchase a gift card or make a donation to help businesses in your community. Doing so gives business owners the funds to support employees, while reassuring them that they’ll have your business in the future. If you’re in the U.S.,...

Nest and Spotify are bringing you the sounds of summer
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Nest and Spotify are bringing you the sounds of summer

Via Google Blog Songs of summer  Summer couldn’t come soon enough. According to Google Trends, searches for “summertime songs” spiked more than 1,150 percent and searches for “songs that remind you of summer” spiked more than 1,000 percent in the past 90 days worldwide. Thankfully, Spotify can help listeners land on a summer jam.  Spanning...

Helping partners scale connected TV monetization
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Helping partners scale connected TV monetization

Via Google Blog More people are streaming TV content than ever before—often through connected TV devices like streaming sticks and boxes, smart TVs, and gaming consoles. In fact, over the past year Google Ad Manager has seen a nearly 3x increase in the number of connected TV ad requests.1 This fast pace of growth, as users...

Drive results with new direct response solutions on YouTube
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Drive results with new direct response solutions on YouTube

Via Google Blog Prolonged store closures have forced brands around the world to recalibrate their media campaigns to focus on driving online sales. With this shift to digital, it’s become even clearer that every advertiser is a performance advertiser.  With YouTube, marketers have the flexibility to shift budgets and invest in driving the results that...

Helping businesses and nonprofits recover
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Helping businesses and nonprofits recover

Via Google Blog In the last few months, COVID-19 has impacted businesses in profound ways. Throughout that time, I’ve heard from organizations, large and small, how they’re staying connected with customers through technology. This has always been core to my team’s purpose, but we can do more to help businesses and nonprofits through this crisis. Today...

5 tips to brush up on your Docs, Sheets and Slides skills
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5 tips to brush up on your Docs, Sheets and Slides skills

Via Google Blog The more people work from home, the more help we can use collaborating. If you use G Suite’s content collaboration tools—Google Docs, Sheets and Slides—we have some quick tips, based on our popular series of short videos, that can help you take your productivity game up a notch.  Have a dialogue in...

Bringing Google Assistant features to all smart devices
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Bringing Google Assistant features to all smart devices

Via Google Blog Choose your default speaker You can also pick your preferred speaker in your living room for playing music. For example you can say, “Hey Google, play some jazz,” to your Google Nest Mini in the kitchen and the music will automatically play from your preferred speaker. You can set the default music speaker for...

Android 11 Beta is available today
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Android 11 Beta is available today

Via Google Blog Across Google, we’ve been thinking about how to help people communicate more effectively with each other. Google Meet is now available to everyone and can support larger meetings, and family mode for Duo lets you doodle on calls and add masks and effects, helping you express yourself in new and fun ways. ...