SE: Unilever CEO on ‘Woke-Washing’ Mission, Trade War, Brexit

Bloomberg Markets & Finance via Youtube


Jun.20 — Alan Jope, chief executive officer at Unilever, discusses his plan to stop fake advertising, his “woke-washing” mission, his brands that have a real purpose, the Ben & Jerry’s brand, how the company has been impacted by the trade war and his concerns over Brexit. He speaks on “Bloomberg Markets: European Open.”