Bloomberg via Youtube
Dec. 3 (Bloomberg) — Microsoft founder and billionaire Bill Gates is giving four stars to a new kind of egg that is hoping to disrupt the $9 billion dollar industry. Hampton Creek Foods is using technology, science and culinary expertise to replicate egg products sans chickens at a fraction of the cost. The company’s first shelf-ready brand “Just Mayo,” has already made its way to several store shelves including Whole Foods. Bloomberg’s Rachel Crane tours this high-tech food lab with CEO Joshua Tetrick to find out what it will take to crack the primitive egg industry. (Source: Bloomberg)
— Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg
Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.