SE: Porsche CEO Says Most Taycan Buyers Are New to Brand
Bloomberg Technology via Youtube
Jan.24 — Porsche North America Chief Executive Officer Klaus Zellmer reveals the German sportscar maker’s first Super Bowl commercial since 1997. He also talks about who’s buying Porsche’s all-electric Taycan. Zellmer speaks exclusively with “Bloomberg Businessweek” hosts Carol Massar and Jason Kelly.