Financial news

SE: 'Man of Steel': Most Product Placements Ever

By  | 

Bloomberg via Youtube


June 14 (Bloomberg) — “Man of Steel,” the new Superman movie, set a record before even one ticket was sold: It had the most promotional tie-ins ever, with more than 100 companies paying around $160 million to get close to the man in blue. Bloomberg’s Rachel Crane reports.

–Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg

Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.

Print Friendly, PDF & Email
READ ALSO  Data centre stocks surge as world shelters online

Latest from finanz.dk