Bloomberg via Youtube

The modern society has changed beyond recognition. Still, we are speaking and writing in the same languages as we have been before. Xu Bing, an installation artist from China, questions this state of language use with a view that the old languages are no longer suitable for the new era.

The artist proposes a solution by creating a new language.His language is filled with meaninglessness that cannot be understood by anyone, while also being comprehendible to everyone. He ultimately embodies linguistic equality that everyone can enjoy, by using two contrasting aspects of writing. The Brilliant Ideas Episode #15 powered by Bloomberg and Hyundai Motor features Xu Bing, who leaps beyond the limitations of characters and barriers of communication, and brings the new wave of modern character art.

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