SE: Inside Starbucks' High-End Café Serving Better Coffee
Bloomberg via Youtube
Dec. 5 (Bloomberg) — Caffeine-addicts everywhere have a new paradise. Starbucks opened the doors to its Reserve Roastery and Café, an upscale coffee mega-store that will showcase the company’s ultra-premium Reserve line of coffee. Bloomberg’s Venessa Wong got a sneak peek at the Seattle-based flagship, the first of 100 high-end cafes Starbucks plans to open globally in the next five years.