Bloomberg Markets & Finance via Youtube


Jul.18 — Moncler Chief Executive Officer Remo Ruffini’s first big idea was to turn the puffer jacket – then worn mainly for winter sports or alpine expeditions – into a luxury item to be worn anywhere and everywhere. Now, in a second transformation, Ruffini has ditched traditional seasonal collections and instead harnesses social media to drive the brand.

READ ALSO  £200 high-street vouchers to be given to every household in Northern Ireland