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SE: How Red Bull Got Us Hooked on Energy

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Bloomberg via Youtube


Not only did Red Bull transform the beverage industry, it created its own category: the ‘Energy Drink’. It’s inspired countless other brands and made twelve billionaires along the way. But selling the drink in such high volume has been possible because of how the founder, Dietrich Mateschitz, revolutionized the way the company approached marketing.

Video by Tom Gibson

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