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McDonald’s fires CEO Steve Easterbrook for violating policy by having relationship with employee

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Via CNBC

McDonald’s CEO Stephen Easterbrook unveils the company’s new corporate headquarters during a grand opening ceremony on June 4, 2018 in Chicago, Illinois.

Scott Olson | Getty Images News | Getty Images

McDonald’s said Sunday that it has fired Chief Executive Steve Easterbrook for violating company policy by having a consensual relationship with an employee.

The company said in a release that the board determined Easterbrook “demonstrated poor judgment” by engaging in the relationship.

McDonald’s did not provide other details on the relationship. The company said Easterbrook would be replaced by USA President Chris Kempczinski, 51, effective immediately.

“This was a mistake,” Easterbrook wrote in an email to employees. “Given the values of the company, I agree with the board that it is time for me to move on.”

Easterbrook, 52, became CEO of McDonald’s in 2015. Before then, he was chief brand officer of McDonald’s and its former head in the U.K. and northern Europe.

McDonald’s shares have risen 96% to $193.94 since Easterbrook took over as CEO.

As part of its global turnaround plan when Easterbrook became chief executive, the company sold off many of its company-owned stores to franchisees. More than 90% of McDonald’s locations are now owned by franchisees. The refranchising strategy helps McDonald’s profits but has led to falling revenues as a result of accounting differences.

In the early days of the turnaround, value meals and the launch of all-day breakfast lifted sales and traffic.

Under Easterbrook and Kempczinski’s leadership, McDonald’s has been renovating U.S. restaurants with upgrades like self-order kiosks and digital menu boards. The fast-food chain has struggled in the U.S. in recent years with declining traffic, but technology upgrades often lead customers to spend more.

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However, U.S. franchisees have balked at the expensive renovations, leading them to create an independent franchisee group last year.

“I am excited to take the reins of this incredible company and grateful for the Board’s confidence in me,” Kempczinski wrote in an email to employees. “I am particularly fortunate to be surrounded by such a talented team as we take this brand into the future.”

Joe Erlinger, president of the international operated markets, will take over as head of McDonald’s U.S. division, overseeing the chain’s 14,000 restaurants in its domestic market. Prior to his current role, Erlinger led McDonald’s high growth markets division. 


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