FILE PHOTO: The logo of German fashion house Hugo Boss is seen on a clothing label at their outlet store in Mezingen, near Stuttgart, Germany October 29, 2013. REUTERS/Michael Dalder/File Photo
BERLIN (Reuters) – Hugo Boss (BOSSn.DE) expects a recovery in its business in the third quarter at the earliest due to store closures and consumer caution during the coronavirus pandemic, the chief executive of German fashion house said on Wednesday.
“We must prepare for a very difficult second quarter,” Mark Langer told the company’s annual general meeting held online.
Langer said conditions were particularly tough in Europe and America which account for about 85% of sales and which are still hit by store closures and restrained consumption patterns.
“We only expect a noticeable but gradual improvement in the market environment from the third quarter at the earliest,” he said.
Hugo Boss warned earlier this month it expects second quarter sales to fall by at least 50% even though all its stores have reopened in China and are gradually reopening elsewhere.
Reporting by Emma Thomasson and Anneli Palmen