Via Google Blog

Deckers brands wanted to ensure that ad creatives for its UGG brand were as effective as possible. Deckers partnered with Jellyfish, its global digital partner, to automate creative insights at scale with Google Cloud products. Using Dataflow, Cloud Vision, BigQuery, and Cloud Storage, Deckers and Jellyfish were able to scan a variety of ad creative elements to test against performance signals. These insights were shared with an interactive dashboard built in Data Studio and the team discovered the optimal number of shoes to display in their ads. The shoe count variable was associated with a 36% lift in ad performance over other variants and ads with the optimal number of shoes drove a 52% increase in return on ad spend.


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