Via Google Blog

Increase operational efficiency with automated features 

Maximize revenue from multiple networks with mediation

Waterfall management takes up a lot of time and manual work. Ad Network Optimization offers an easy solution to help you automate that process and free up time to spend on other areas of your business. This feature automatically pulls in the freshest CPM value from each network in the waterfall and allows the one with the highest eCPM to serve the ad. 


Optimize AdMob demand on other platforms

If you are using a different platform to mediate AdMob demand, you can set your ad units to a Google optimized eCPM floor which allows Google to dynamically set the floors based on your preference. The AdMob Network’s eCPM floor placement will then be adjusted with the other ad networks automatically to help you maximize total revenue. 

We hope the best practices shared here can help inform your monetization strategy during this time. If you’re interested in other tips to help your app business, check out Google Play’s best practices for your in-app products and subscriptions.

1. Google Data, Global English, Feb 26 – Apr 25, 2020 vs Feb 25 – Apr 25, 2019


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