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Google Ads auction-time bidding comes to Search Ads 360

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Via Google Blog

Identify more opportunities with auction-time signals

Every day billions of people turn to Google to find answers. While people are often searching for the same things, their searches are unique thanks to their context. This includes their device, browser, language, location, time of day, and other factors. Google Ads auction-time bidding automatically sets bids based on these signal combinations.

For Vodafone, factoring these signals into its bidding strategy was mission critical. Vodafone is one of the world’s largest telecom companies with mobile operations in 25 countries. During the beta period, Vodafone enabled Google Ads auction-time bidding in Search Ads 360 to ensure the right bid was being set for each auction across every location in which they operate. Now the team plans to activate Google Ads auction-time bidding across their Search Ads 360 bid strategies.


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