Via Google Blog

Point Lens at the cover of the magazine to learn about how it was designed. And as you’re reading the magazine, you’ll be able to get more information related to the articles that pique your curiosity and digitally save or share them by simply pointing Lens at the page. In addition to the cover and articles, we’re excited to work with The New York Times and other brands to bring interactive elements to print ads in the magazine through Lens.

Using Lens, you can already find out what kind of flower you’re looking at, see what’s popular on the menu at a restaurant, translate text into another language or figure out where to get a pair of shoes like the ones you just saw. Now, Lens can help you go deeper into the stories you care about in The New York Times Magazine. 

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