Via Google Blog

Optimize performance with adaptive banners

Adaptive banners offer an easy and effective way for app publishers to enhance the performance of banner ads. With the ability to return the optimal ad size tailored for each user’s device, adaptive banners can help publishers maximize the performance of banner ads with minimal coding.

Adaptive banners can be placed in two ways:

  • Anchored placement: banners will appear locked to the top or bottom of the screen. Adaptive anchor banners were first introduced in late 2019 and are now available for all publishers to use.

  • Inline placement: banners will appear in scroll view within app content. This is a new placement that is now available in closed beta.

To learn more and get started with adaptive banner ads, start here or reach out to your account manager. 

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