FILE PHOTO: The entrance gate to The Walt Disney Co is pictured in Burbank, California February 5, 2014. REUTERS/Mario Anzuoni
(Reuters) – Walt Disney Co said on Tuesday it had hired a top executive in Netflix Inc’s original film division, Matt Brodlie, to lead international content development for its upcoming family-oriented streaming service called Disney+.
As director of original film at Netflix, Brodlie was responsible for films including “To All the Boys I’ve Loved Before” and “Ibiza.”
He also acquired award-winning movies “Roma” and “Mudbound” for Netflix. “Roma” won three Academy Awards.
In his new role at Disney, Brodlie will determine what content needs to be produced or acquired for Disney+ customers outside of the United States, according to a statement from the company.
In recent years, Netflix had been luring away high-profile executives from rivals and was earlier sued by Twentieth Century Fox Film Corp for poaching employees as it built an audience of nearly 149 million global customers.
Disney unveiled details of Disney+, an ad-free monthly subscription streaming service, in April and priced it at $7 monthly or $70 annually with a slate of new and classic TV shows and movies from some of the most popular entertainment franchises.
Disney+ is set to launch on Nov. 12.
Reporting by Sayanti Chakraborty in Bengaluru and Lisa Richwine in Los Angeles; Editing by Arun Koyyur and Lisa Shumaker