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Deliver more interactive ad experiences with Display & Video 360

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Via Google Blog

Expand the reach of your YouTube live streams

Increasingly, people are tuning in to live events like concerts, sports and shows through live streams. Brands are noticing this shift and are investing in live stream content through sponsorships and their own branded content. We know it takes a lot of time and resources to build these assets and we want to make it easier to get more out of your live stream investment.

The new live stream format in Display & Video 360 allows you to run your YouTube live stream content in display ads across screens and devices. You can quickly get started by using assets from your existing YouTube live stream campaigns with a new template in Google Web Designer.

With the live stream format people will be able to interact with the video using familiar YouTube player controls. People can preview your live stream, watch full screen, and exit when they’re done, giving them full control over how they interact with your content.


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