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Campus survey reveals regret after online impulse buying

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Via China Daily

A Chinese mobile phone user browses online shopping site Taobao.com, a part of Chinese e-commerce giant Alibaba Group, on his smartphone during the Taobao & Tmall 11.11 Global Shopping Festival in Ji’nan, East China’s Shandong province, on Nov 11, 2018. [Photo/IC]

BEIJING – A survey has found that nearly 87 percent of college student respondents bought things they do not actually need online and 77.53 percent felt regret about it.

The survey was conducted by Xiaomei, a shared platform for campus media created by the China Youth Daily, on 792 students across the country.

Reflecting on the reason of such purchases, 68.77 percent said it was just impulse buying, while nearly 20 percent admitted that they bought the add-on items to meet the threshold for free shipping or bigger discounts.

About 50 percent said the unnecessary items often end up in some forgotten places, said the survey report published Monday.

Sales of Alibaba’s e-commerce platform Tmall hit 268.4 billion yuan ($38.3 billion) in the “Double 11” online shopping spree on Nov 11.


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