The Australian business community has said that it is looking forward to next year’s China International Import Expo (CIIE) following the conclusion of the second edition of the trade fair in Shanghai last month.
On Dec 2, five Australian enterprises signed up for next year’s event during a roadshow in Sydney, Australia that was organized by the CIIE Bureau.
During the roadshow, exhibitors who participated in this year’s CIIE also said that the event presents Australian businesses with a great opportunity to expand their footprint in the Chinese market.
Among those attending the roadshow was Sun Chenghai, the deputy director general of the CIIE Bureau, who pointed out that China and Australia have enjoyed a close relationship over the years.
Around 150 Australian exhibitors signed up for the second import expo, up 30 percent compared with the inaugural edition, while the exhibition area had also increased by 40 percent year-on-year, said Sun.