A smarter wardrobe with Jacquard by Google
With the rapid evolution of computing, in one generation’s time we’ve seen computers shrink from room-sized devices accessible to few to something anyone can own and hold in their hand. And with the evolution of cloud and AI we’ve reached a significant new milestone. Computing can now go beyond specialized devices and start providing digital experiences through everyday things around you—an idea we call “ambient computing.”
That’s the vision behind Jacquard by Google. We want everyone to have easy access to various digital functionalities through their everyday, ordinary things. Thanks to ambient computing, those things can be much more helpful while remaining true to their original purpose—like being your favorite jacket, backpack or a pair of shoes that you love to wear.
The first early adopter of the Jacquard platform was Levi’s®. Today, we’re sharing our latest work with their team—the Levi’s® Trucker and Sherpa Jackets with Jacquard by Google. Offered in both men’s and women’s sizes across six countries (Australia, France, Germany, Italy, Japan, U.K. and U.S.), this collaboration merges the iconic style of Levi’s® with ambient computing technology to enhance your everyday experiences.